MASTERCLASS
YOUR CLIENT'S BUDGET IS SHRINKING
How to keep the work, without slashing prices
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Logan Lyles (Host)
LinkedIn Top Voice, former VP of Client Experience
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Blair Enns
Founder, Win Without Pitching
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Julie Seymour
Head of Customer Success, Teamwork.com
Logan Lyles is the founder of DemandShift, creator of the Webinar Fast Track Framework that helps B2B brands book five times more sales calls from webinars. With 17 years in B2B sales and marketing, he blends a journalism background with expertise in storytelling and demand generation. He’s hosted 700+ episodes across shows like B2B Growth and Agency Life, led at Sweet Fish Media during its two-time Inc. 5000 recognition, and was named a 2024 LinkedIn Top Voice, sharing insights with 20,000+ followers
"Stop selling deliverables and start pricing impact. This masterclass provides the framework to stay in the 'value lane,' helping you defend your fees by focusing on what the client actually wants to achieve."
Logan Lyles
LinkedIn Top Voice, former VP of Client Experience
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