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About Jordan
Jordan Wellin is a Product Marketing Manager at Teamwork and our go-to expert for all things product launches and go-to-market strategy.
With over a decade in marketing and content, Jordan has built a career around bridging the gap between complex software features and the people who use them. His experience spans copywriting, content strategy, and SaaS marketing, with a focus on telling clear, engaging product stories.
Jordan’s work is shaped by a belief that great product marketing is equal parts storytelling and strategy. His role at Teamwork involves positioning new features, refining messaging, and creating resources that help customers get more from their tools.
He has played a key role in developing launch frameworks and product storytelling guidelines, making it easier for teams across the company to share a consistent message with our audience.
As our in-house product marketing expert, Jordan also works closely with cross-functional teams to ensure launch plans are aligned, timelines are met, and every release resonates with customers.
Experience
Jordan began his career in a fast-paced digital agency, where he developed a strong foundation in writing and brand messaging.
Since joining the SaaS world, he has led the positioning and communication of major product releases, from initial strategy to post-launch adoption. Jordan works at the intersection of product, design, and sales to ensure every launch has a clear story and purpose.
At Teamwork, he has implemented structured launch playbooks, helped refine the brand’s voice across channels, and developed content that empowers customers to achieve more with the platform. His work ensures that product updates are not just released, but truly understood and adopted.
Areas of expertise
1. Product-launch storytelling
Jordan has a knack for turning complex product features into clear, compelling narratives. He focuses on highlighting customer benefits and showing how each update helps teams save time, stay organized, and deliver better work.
2. Cross-functional alignment
Whether collaborating with product managers, designers, or sales reps, Jordan knows how to bring everyone onto the same page. He creates the documentation, processes, and messaging frameworks that keep launches on track and on brand.
3. SaaS product positioning
Jordan tracks industry trends and customer needs to ensure products are positioned in a way that stands out in the market. His work connects technical capability with real-world impact, helping customers see the value from day one.
“A product launch isn’t just about what’s new - it’s about showing customers why it matters to them. The best releases connect updates to the challenges people face every day and make them feel confident about what comes next.”
- Jordan Wellin
Product Marketing Manager, Teamwork.com
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